Categories
Posts

Pokémon Go and the Power of a Brand

The Poké Hype

The hype about Pokemon GO in the international press, in social networks, and in the word of mouth is slowly declining. We still see hundreds of Pokémon Go players hanging around in the Central Park in New York and other popular public places all around the world. Who ever thought that this kind of hype is possible?

Categories
Posts

The Wake-Up Run Magic

The Wake-Up Run

Right now it is roughly 2 or 3 months ago since I started a wake-up run habit every morning. I was tired nearly every morning and the first thing I did was to brew a coffee. I decided that this needs to end and since that day I am running every morning. I called this habit my wake-up run.

Categories
Essays

Strategy Formation as a Visionary Process

From a Joke in Silicon Valley to $25.5 Billion

“In order to carry a positive action we must develop here a positive vision.” Dalai Lama

Entrepreneurs from around the globe seem to base their strategies differently than most business books and business schools teach us. It seems that successful entrepreneurs craft their strategies based on their own mental thoughts, their own intuition, their judgment, wisdom, and experience rather than on strategy-formulation theories you can find in numerous business books.

Categories
Essays

Grexit: The Stumbling European Dream

The Vigorous Euro

The last months were new to the European Union and the IMF. Elusive new: closed banks, capital controls, the first IMF default by a developed country, the deficit of a multi-billion-euro bailout, a referendum about creditors’ restructuring plan, discussions about a Grexit, and the penury of the Greek people.