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Perception and Reality

The question: ‘what is reality at all?’ — is a really tricky one. If I’d have to reply in three words, my short answer would be:

Perception is reality.

But as soon you challenge your perception, your understanding of reality becomes much more loose. 

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Biphasic Sleep Experiment

Living in Germany, I never really understood the concept of a Siesta. My entire life, I slept in one phase: usually around 6-7,5 hours at a time. When I got less than 6 hours of sleep, I typically felt sleepy and had a short nap (10-20 minutes) whenever possible. But overall, with proper sleep and a proper diet, my energy was continuously high throughout the day without the need for a nap.

Now, after living in Tenerife for three months, I naturally introduced short naps at noon time. Without eating a large meal, I feel sleepy around 12PM and 2PM – even though I sleep around 7 hours every night.

Now, Siesta totally make sense to me. It is the most natural way to live in a warmer climate. Instead of working throughout the hottest midday hours, you rest. You make up for these ‘missing’ Siesta hours by using the time when the temperatures and the sun are less exhausting. Thus, you naturally work and live during the late night, early morning, or both.

What doesn’t work for me is to follow a standard monophasic sleep schedule of sleeping 8-hours from 10PM to 6AM every night.

First, living in Spain, it is impossible to be in bed by 10PM. Most days, I finish my martial arts training at 9PM, after which I have dinner and socialize. With some time to unwind and read, I’m in bed earliest at 11PM.

Second, by being in bed after 11PM, I usually wake up around 7 AM. Thus, I lose valuable morning hours in which I can work deeply on my tasks.

Here comes my experiment: Instead of sleeping 7 to 8 hours in one chunk, I sleep 5 hours at night plus an additional 90-minute Siesta somewhere between 12PM and 4PM. In total: 6.5 hours of sleep.

With this biphasic sleep schedule, I may get the best out of both worlds: waking up early, going to bed late, and bridging the unproductive and tired midday low with a long nap.

So, what’s my plan? I aim to be up at 4.30 AM and at the desk at around 5AM. Work for 2-hours productively, have a short break in the morning sun, and then keep working until I feel exhausted somewhere around noon and early afternoon.

I then have a 2 to 3 hour Siesta in which I have a 90-minute nap, get some sun and maybe go for a short swim in the ocean.

Thereafter, I work for another 3 to 5 hours, after which I have a hard workout.

After the workout, I have a large dinner (usually OMAD) and still some time to socialize, read, and plan the next day.

Let’s see how it goes!

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Times Ahead

It is unbelievable how much fun we had and how worry-free we were living between 2009 and 2020.

I’ll never forget the worryless nights and parties as a teenager. I’ll never forget the limitless travels between 2013 and 2016.

The good old days.

Now we have some hideous years ahead…

To evolve better into the 2030s and to create a beautiful free world, we want to live, and we can proudly hand over to our children, we need to raise our human consciousness.

We’ve lost our connection to our inner selves, we’ve lost our connection to mother nature.

Full of generational trauma, it seems we’re destroying not only everything that makes us human, but as the last >20 years have spoiled us with an abundance of wealth, we’re also negligently destroying our liberty.

Where are the ethics, the discipline, the family values of our grandparents and great-grandparents – all gone?

While we are dancing with our rose-colored glasses on, we don’t see the tsunami coming.

Today, it is more important than ever to focus on yourself. Forget the news, forget what is happening around you, even forget your friends and your family.

Focus on yourself. Focus on healing the wounds of your and your generational trauma. Please take the time you need. Only this way, we’ll stop passing on everything that is wrong with our world.

Heal yourself from all the trauma. Free yourself from all the bullshit that filled up your mind. By doing so, you do yourself and your (future) children the biggest favor you can imagine.

If you are unsure where to start, I, personally, believe an Ayahuasca ceremony is the best first step. Or Yoga. Just promise to do something.

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Sci​ence as a Crutch

In our society, science became a tool for argumentation and for politics. We act first, then find the science to support our acts. We talk first, then find the science to support our talks.

This is dangerous because we stopped pursing the truth and instead settle with what we wish to be true.

Instead of abusing science as a crutch for one’s own interests, we should make science unbiased and independent again. Only by being independent enough to challenge the truth, we can arrive at the truth.

But independence is not enough. Science also needs to become brave and challenge existing barriers it set for itself.

A good example are current conversations on the physics of UFOs. The UFOs evidently show physical properties which are unexplainable by our current understanding of physics.

It appears that UFOs use technologies which we cannot grasp with our current status of physics. Likely, it will change fundamental physical law we assume to be true as of today. This alone should be reason and motivation enough to uncover missing knowledge and find out the fundamental laws behind UFO technology.

Instead, often those who are the most scientific, are those who deny the existing of UFOs the most. Talk about UFOs and the underlying physics, mention that there is likely a speed which is faster than light, and scientists who should be curious the most look at you as if you were a crazy person.

Let’s stop using science as a crutch to avoid the uncomfortable, and instead focus on discovering truths we cannot grasp yet.

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Keep Taxation Simple

Germany, Spain, France, Greece, India, USA. No matter where you look, when it gets to taxes, it gets complex.

Tax brackets, wealth tax, corporate tax, personal tax, value added tax, tax here tax there.

But complexity is not in and of itself a result of taxes. It gets complex when there are exemptions, tax brackets, tax categories, taxation on worldwide assets, and so on. Certain individuals under certain conditions pay this, other that. Businesses in this region pay more, than in another region. Some types of products are exempt. Others are not.

Nobody understands anything anymore! Without a tax advisor, you are guaranteed to pay too much. And even then, your tax advisor doesn’t understand the entire tax landscape. Maybe you will save some money here, but pay too much elsewhere.

But why is it that complex? Why are taxes so nontransparent?

If there’s one thing a nation-state should work on to attract talent and investors, it is to stand out with transparency and simplicity. Fair taxes in a simple taxation system.

Overall, I think tax advice shouldn’t exist. As taxes should be fair, transparent, and simple by default. For everyone.

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Who You Don’t Want to Become

Often, we think about who we want to become in life. But thinking about who we wish to be, can distort us from being who we naturally were supposed to be.

This is because we imitate other people. Every day – wittingly or unwittingly – we are influenced by people who are close to us: family, friends, co-workers, neighbors, and so on. Moreover, people we follow online also heavily influence who we wish to be.

To quit this rat race, it is powerful to think about who we absolutely – under no circumstances – never want to become.

One helpful hint is listen to your gut. Remember and note when you meet someone and immediately think: “oh god, I never want to become like this!”.

For example, your father is a very heavy drinker. Either you are disgusted by this behavior, that you already know that you never want to become like this.

Every so often, this is not enough, as some people unconsciously imitate their father’s behavior and become alcoholics themselves.

Therefore, before you can ask yourself the question “Who do I – under no circumstance – never want to be?” you have to start observing and questioning the people you are surrounded by and the people you are following online.

By actively observing people, you’ll realize how they treat other people, what and how many bad habits they have, and many other things you dislike about them. For example, you might quickly realize that:

  • you never want to become an alcoholic,
  • you never want to neglect your family for super success,
  • you never want to live an average life,
  • you never want to be dishonest,

or whatever it might be.

We also need to pay attention to whom we follow online and question whether we really want to be like them. Whether it is a successful entrepreneur, world-class athlete, a popular ‘creator’, or a perfect mother. Who we look up to influences who we think we want to be. Influencers aren’t called influencers for nothing!

This is hard because social media is showing us only the bright side.

So, ask yourself: Which sacrifices do I need to make to have a life like this? Am I willing to make these sacrifices? What aspects do I never want to incorporate into my life?

Observing people will show us who we don’t want to become. Question people’s lives and behaviors and set clear boundaries of who you never want to become.

If we do everything we can, to avoid becoming who we don’t want to be, we will naturally find ourselves as a person we desire to be.

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The Car Stagnation

Cars are a perfect example of how our world is stagnating. Besides minor upgrades and design changes, cars in 2022 are basically the same as cars from 2012 and only slightly better than cars from 2002.

What is the REAL difference between a car from 2012 and 2022?

Most likely, it is a bigger screen which you can pair with your smartphone. Possibly, we also managed to reduce the fuel consumption by 15%. Perhaps the car has now a rearview camera. Or a better sound system.

All in all, the car is still a car. It still can’t drive itself, and it still can’t fly.

For over 10 years, people are promising and predicting self-driving cars. For example, in 2012 Sergey Brin promised we’ll be riding self-driving cars by 2017. Well, we are still driving our fully human steered cars in 2022.

The truth is, we are technologically stagnating. Today, innovation is created by marketing departments. What can we do to really innovate again?

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Free Markets

Supermarkets filled with food from all over the world, heated apartments, new smartphones, or almost self-evident things like a kettle, an electric stove, or even electricity or running water – all this is a result of a functioning capitalism.

Recently, however, we have been able to observe what happens when there is too much government intervention in the market. Be it government-imposed lockdowns during the corona pandemic, sanctions policies during the Ukraine conflict, or excessive monetary policies by central banks over the past decade, prices rise. The trend is clearly one of hyperinflation.

Food in the supermarket is getting more expensive every day, some food is only available in very limited quantities. Gasoline at the gas stations is also becoming more expensive, as well as heating costs, electricity costs and so on.

These problems, caused by government intervention in the market as well as a politically acting FED and ECB, are wrongly tried to be solved by further money printing and government intervention in the market.

However, there is a major error in thinking here: intervening in the market does not solve the problems, but causes and exacerbates them.

I fear we have now entered a dynamic that will take us further and further into socialist or even communist state structures. The world and the market are already more unfree. We are already in the early stages of a massive economic recession.

Economists expect losses in Europe due to the sanctions to be well in excess of $400 billion. This will significantly harm people and businesses in Europe and lead to social unrest, mass protests and radical – in my opinion socialist communist – movements.

We need free markets, independent courts and a non-political monetary policy as soon as possible.

Let us choose freedom now, otherwise we will wake up in communism, possibly with a world government.

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Good People Capitalism

Many good people see money as something bad and thusly avoid it.

On the other side, greedy people want it and thus get more of it.

This imbalance creates an impression that capitalism is the bug.

But capitalism is not failing. It’s good people avoiding capitalism, which is distorting the outcomes of capitalism.

Yes, today, largely greed-driven and ego-driven capitalists rule the world.

The good people live a small and content live. Through their presence, they leave a positive impact on their closer circle. This positivity – unfortunately – never gets the leverage it needs to have the much-needed profound impact onto the world.

Dear good people, money is not your enemy. Money is leverage. Leverage which helps bring your positive change to 100x, 1.000x, 10.000x or maybe 1.000.000x more people.

Don’t avoid money. Use money. Use it to multiply what you are doing.

Use money to build a socially and spiritually infused for-profit company.

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Five German Minutes

One and a half hours is a lot of time. 

Today, I dropped off my wife at the Policia Nacional station in Santa Cruz de Tenerif. She had to correct a small detail of her name. I believed this to be a job of 5-minutes. Five “German” minutes, I now have to add.

Five “German” minutes turned into over 90 “Spanish” minutes. She had to wait outside the building, then wait for the correct caseworker, then she had to discuss, what was obvious, until she was finally done.

But that was not enough. Instead, she had to wait again. This time in the waiting room. She had to wait until the cases of all other people, who waited with her, were processed. Only then they were escorted to the exit.

After two months of living here, I think Spain is a bit like Germany. A lot of bureaucracy, but in addition, you need time and patience. 

Spain is effective – but not efficient.

Spain is like Germany, just without the stress.

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Nobody Thinks of You

Why don’t we live the life we once imagined for ourselves?
Why don’t we just do what we always wanted to do?

In life, there is one major barrier which is holding us back from fulfilling our full potential. The same barrier is holding us back from truly living our lives to its fullest.

The barrier which is holding us back is the deep fear of what other people might think of us.

What might our family think? What might our friends think? What might my business partner think? Hell, what might even a random stranger think?

It does not matter what other people think about us.

Here is the utter truth: People don’t even think about you!

This is a psychological phenomenon called the “Spotlight effect“.

We believe that everyone is paying attention to our actions, our behavior, or our appearance. In reality, we significantly overestimate how much other people notice and care about things we do.

Ergo, all the energy we use to think about what others think about us is wasted.

Everyone is thinking about themselves just as much as you think about ourselves.

Next time you are afraid of what others might think, remember: They don’t even think about you.

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We are Stagnating

Our society is stagnating. And that’s the real problem, we, as a human species, have. In the economy, there’s no real innovation and no real productivity anymore.

Let me give you some examples, why this might be the case.

Getting Rich, Without Working

25-year-old guys are collecting JPEGs of pixelated monkeys and invest in crypto Ponzi schemes in a hope to become rich without having to work for it, instead of creating value in the real world by working or starting a business.

Politics over Science

23-year-old activists are studying liberal arts and go out in masses to the streets to demonstrate against climate change, instead of getting a science degree and spending 10,000 hours of their life trying to invent an actual solution for the problem they see.

Research for Status Points

30-year-old brilliant people become economists to formulate overly complicated but aimless macroeconomic theories, get published in a prestigious scientific journal and collect citations, instead of actually helping their communities on a microeconomic level with entrepreneurship.

Talk is Cheap

36-year-old venture capital investors who never started a company themselves talk cheaply on Twitter and on conferences about innovation and how to create the future, instead of actually doing it themselves.

Marketing Economy

47-year-old CEOs choose the easy path by doing what has already been done before. Either by copying and slightly adapting what others have already built. Or by building a product based on an OEM, ODM, or White Label supplier, without adding meaningful value. The economy is sustained by marketing, instead of innovation. The same product or solution gets built and marketed over and over again. Instead of innovating and creating an entire new product category.

The Easy Path

I could go on and on, but the pattern is the same. We collectively pick the easy path. We feed our ego whether it is with followers on social media, fancy law and finance degrees, citations in scientific journals, or getting rich quick with JPEGs of monkeys or questionable M&A deals which add no value to the society.

In your deathbed, you’ll never say:

  • “I wish I had bought more NFTs”
  • “I wish I postulated more economic theories”
  • “I wish I did one more LBO”
  • “I wish I had created more TikTok videos”
  • “I wish I had more scientific citations”
  • “I wish I brought one more OEM product to the market”

Curiosity

What is missing is curiosity:
Curiosity for what we – as a human species – could be.
Curiosity for what the world could be.
Curiosity for what we as a person could be.

Now: Stop playing status games. Stop listening to your ego. Become curious about who your absolute authentic self is. What are YOU curious about?

We as a society need to become less ego focused and more curiosity focused. Let’s actually be creative and start inventing. As Peter Thiel puts it, let’s go “From Zero to One”.

By going from Zero to One, we will not only solve climate change or the current inflation crisis, but we will become a growing and prosperous society again.

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Acting, Not Ignoring

A slightly cloudy day again today in a while. Very pleasant 22 °C. The North Frisian tea tastes especially good with a shot of hazelnut drink. Hazelnut milk would not be politically correct.

Other than my tea, trouble is brewing in the world. Cryptos and stocks are crashing, a brewing war in Taiwan, inflation, a deliberately induced food crisis, an energy crisis in the EU. Things don’t look rosy.

Act instead of ignore. The solution lies within us; be it collectively (that would be better) or individually (help yourself, otherwise no one will help you).

Let’s escape our habits that hold us captive and stand up against the absurdity of politicians. Only in this way will we take at least a small step towards a future to look forward to.

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Balance Is Key

What do we want to do?

Sometimes it is more,

Sometimes it is less.

Whether ambition drives us, or the calm rests us:
both are good – In moderation.

The key is not to only rest.

But also not to work without rest.

Balance is key.

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Health Hacks

A new app, a new subscription, a new book, a new diet. Nothing of this is going to make you healthy. There are no health hacks. Ultimately, it is only about you. You have to take full responsibility for yourself. And you have to act!

The good thing is, you don’t need a degree to become healthy. The basic rules are simple:

  • Eat fruits & vegetables, avoid processed food at all cost.
  • Move your body every day: push-ups, pull-ups, squats, burpees, hill sprinting, stretching.
  • To calm down, meditate, breathe, take a cold shower, and sleep enough.

If you follow those ridiculously simple rules, you will be healthier than most of your peers.

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Open Letter to Ángel Víctor Torres Pérez

Dear Mr. Torres, I arrived in Tenerife three weeks ago. I love The Canaries and I think with a few improvements to the ZEC, you will attract countless technology businesses and investment companies, which in turn bring jobs and prosperity to these beautiful islands.

Without digging deep to find problems, I want to share my thoughts I had while looking at the requirements of the ZEC:

It must be a newly-created entity or branch with its registered address and effective place of management within the geographical area of the ZEC.
👍 Fine.

At least one member of the administration must reside in the Canary Islands.👍 Fine.

It must make a minimum investment of 100,000 euros (in Gran Canaria or Tenerife) or 50,000 euros (in the case of La Gomera, El Hierro, La Palma, Fuerteventura or Lanzarote) in fixed assets related to the activity within the first two years following its registration.

😕 Suboptimal. I understand that by requiring a minimum investment amount, you try to attract larger businesses or investors, who in turn instantly create jobs. The problem is the following: by requiring a minimum investment, you cut out countless startup founders which are bootstrapping their business. Which means they are funding it with their money or friends and family money. They start with one person, then slowly grow to >10 employees over 3 or 5 years.

It is necessary to create, at least, five jobs (in Gran Canaria or Tenerife) or three (in the other islands) during the first six months following its registration and this average must be maintained during the time that the benefits are enjoyed.

🙁 Bad. An entrepreneur cannot predict how many employees he will have in six months. By applying this rule, you attract only larger companies who re-locate, open branches, or do investments in tourism (which you want to become less dependent upon?).

It is necessary to conduct activities that are permitted in the ZEC
👍 Fine.


To really create the “California of Europe”, The Canaries must attract entrepreneurs who build businesses. One first step will be to make the ZEC less complex and bureaucratic. An ambitious entrepreneur doesn’t want to deal with whether he suits all the requirements in the first place, and then has the possibility to fail one requirement after 6 months (i.e., only 4 employees instead of 5). Instead, they will start their business elsewhere. For example, in Portugal.

Don’t get me wrong, the ZEC is great in concept. If you refine it, market it more prominently, I am sure The Canaries will attract numerous entrepreneurs and investment.

In addition, I’d offer all arriving entrepreneurs and investors an English-speaking bureaucracy advisor (Gestoria).

Towards a great future.

Best regards,
Marius Schober

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AI Writing Tools

Creativity is what makes us human human. Writing is a large part of it. Through writing, we think. Through writing, we dream. Through writing, we invent.

I’m afraid we might lose this creativity. Instead of reading books and essays, we consume short-form videos on social media. Instead of writing books and essays, we record voice messages, videos, or write 240 character tweets.

AI writing tools accelerate the dehumanization of this beautiful creative work.

Instead of thinking, outlining, writing a first draft, refining, and finalizing a text, we write a few bullet points into the AI copywriting software. A written text or even blog appears magically and without any creativity or brainpower.

This text is then published – as a blog, a social media post, or an ad. The reader then – unaware of it – is reading a content piece which was written not by a human but created by an AI, with the purpose to catch his attention.

AI uses big data – which means it analyzes in detail how well which sentence, word, or even emoji is perceived by the reader. Unquestionably, it will become better at writing texts than us humans.

What does this mean for us humans? Will this destroy one of the most creative skills we have developed as a human species, for the pure sake of optimizing for attention metrics and profits?

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Turkish Humbleness

Turkish people are one of the most humble and kind people I’ve ever met. Especially when I eat at a Turkish restaurant, it’s not only their kindness, but especially their humbleness that strikes me.

Let’s say it as it is: No matter where you are in the world, if you look for great food at fair prices, simply look for Turkish restaurants. You can nearly blindly go to a Turkish restaurant or diner, and get a decent, nutritious, satiating, delicious meal for a very fair price.

For example: Today, all restaurants offer a small soup for – let’s say – €8.00. Not the hospitable Turkish restaurant, it offers you a large delicious soup for €3.50 with free bread and free çay (tea). It’s not that they couldn’t charge €8.00 as well, it is maybe their humbleness that doesn’t allow it.

I’m certain this is not limited to Turkish people. I believe it’s more a result of the Mediterranean Islamic culture: Turkish, Lebanese, Syrian, etc. The world is such a beautiful place if you are open-minded.

(As always, the exception proves the rule.)

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Nuclear War & Moving to Tenerife

It is official. We moved out of our apartment in Germany and moved to Tenerife – one of the Canary Islands. Tenerife – and all other Canary Islands – is a part of Spain, located just a few hundred kilometers off the coast of the Sahara desert. And that is the point: Tenerife is quite far away from everything.

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Holiday Resorts and Peace

Traveling is a great way to explore other countries, cultures and their people. While this is especially true for travelers, it is ironically just as true for the typical holidaymaker. The typical European holiday resort is basically a large conglomerate of hotels, restaurants, cafés, shops, casinos, and nightclubs. At the airport, the beach, in the café and in the hotel lobby you meet German holidaymakers just as you meet British, French, Dutch, Swedish, Italian, Danish, Polish, Russian, Swiss, Spanish, Turkish, Ukrainian, Norwegian, and sometimes even American or Asian tourists.

Despite some small complaints that the Russian and English drink too much and party too hard, all these people enjoy their holidays with each other. Russians don’t attack the British with bar stools, just because their prime minister accused their president of something (The exception proves the rule). People want to live peacefully together. They wish to live with each other. And all want to enjoy the time they have in their holidays at its most.

This is true on a microscale (the holiday destination) as it is on a global scale (our world). People want to live and enjoy their life. The aim is to minimize conflict to increase positives. The holiday destination shows that the regular Joe, Wadym, Ilker, Marius, and Fernando don’t want to fight senseless wars with other nations or accuse each other of stupid shit.

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I Love California

California has something Magical

Today I want to write about a feeling I have since I visited California for the very first time. How can I describe this feeling? Well, for me it feels like California is a large magnet which is attracting me for several and for no reasons.