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The Familiarization Phase of Augmented Reality

Today, smartphone manufacturers like Apple and Samsung are struggling to come up with new innovative smartphones. Each year there is a phone with a slightly improved performance, slightly improved camera, and tiny software and design adoptions. However, phones and screens are the main portals of how we consume media and communicate with other people. Screens, as we know them, might soon become obsolete.

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Will VR and AR make us feel lonely and isolated?

The hidden dangers of VR and AR technology

Many people feel lonely. They are desperately wanting an honest partner. They wish they would have friends with whom they could great moments.

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What I learned after Giving 7560 Minutes of Oculus Rift Demos

During the last 7 weeks, I was freelancing as an Oculus Rift brand ambassador. That’s a pretty cool title, isn’t it? Well, the title brand ambassador is pretty American. What I actually did was giving product demonstrations to interested customers.

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What is Facebook’s intention of introducing another Snapchat Clone: Messenger Day?

As I opened the Messenger app today I saw a friendly face of a friend in a rectangle on top of all messages. I clicked on it and it was another Snapchat cloned feature. The same “story” feature we already know from Snapchat, Instagram, and most recently WhatsApp.

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Will the Big Companies win AR or is there still Room for New Disrupting Startups?

Today all major tech companies are investing and betting heavily on augmented reality (AR) and virtual reality (VR). Some bet more on AR, other prioritize VR. Which companies joined the game so far? Is there still some room for new disrupting players?

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Shazam is Joining the Augmented Reality World Full-Time

You are watching a movie or you are in a bar and you don’t know the name of a song? Just ‘Shazam It!’. Shazam is very likely an app you already know. It is a very helpful app which listens for a few seconds to an unknown song and it will then give you the song name. I used it multiple times to find out the title of a song. In bars, cafés, clubs, in movies, youtube videos, and much more. Everywhere you hear a song you don’t know but want to know you use Shazam.

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Will Apple become the leader in AR?

Just recently I wrote how Tim Cook, who is the CEO of Apple Inc., praised augmented reality technology. He said: “I think AR is that big, it’s huge.”
In an interview, he publicly expressed his love to the new upcoming technology of AR. The question is whether he only loves the technology or if he also focusses on AR within Apple Inc.

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Controlling Smart Objects with Augmented Reality and Brain-Computer-Interfacing

Yesterday I met with Abdul, my co-founder at Advimu. He showed me the progress of his current research and development in the area of augmented reality and brain-computer interface.

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From Phone to Reality

How Augmented Reality will shift the Internet from Screens to Reality

The internet partly became our reality. It does not really matter where you go or where you look: restaurants, cafés, nightclubs, concerts, business meetings, or classrooms. Everywhere you look you will see people with a smartphone in their hand.

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Augmented Reality? At least 2-5 Years To Go!

In the last days, a few news have been published which make augmented reality technology seems to be in a very far future.

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It’s time to discover Augmented- and Virtual Reality

Augmented reality and virtual reality are close relatives but which technology will have the greater impact in the future? Tim Cook, the CEO of Apple, states that he loves Augmented Reality because it gives us a possibility to improve what is happening in the present.