Tag: Augmented Reality

Today, smartphone manufacturers like Apple and Samsung are struggling to come up with new innovative smartphones. Each year there is a phone with a slightly improved performance, slightly improved camera, and tiny software and design adoptions. However, phones and screens are the main portals of how we consume media and communicate with other people. Screens, as we know them, might soon become obsolete.

During the last 7 weeks, I was freelancing as an Oculus Rift brand ambassador. That’s a pretty cool title, isn’t it? Well, the title brand ambassador is pretty American. What I actually did was giving product demonstrations to interested customers.

Today all major tech companies are investing and betting heavily on augmented reality (AR) and virtual reality (VR). Some bet more on AR, other prioritize VR. Which companies joined the game so far? Is there still some room for new disrupting players?

You are watching a movie or you are in a bar and you don’t know the name of a song? Just ‘Shazam It!’. Shazam is very likely an app you already know. It is a very helpful app which listens for a few seconds to an unknown song and it will then give you the song name. I used it multiple times to find out the title of a song. In bars, cafés, clubs, in movies, youtube videos, and much more. Everywhere you hear a song you don’t know but want to know you use Shazam.

Just recently I wrote how Tim Cook, who is the CEO of Apple Inc., praised augmented reality technology. He said: “I think AR is that big, it’s huge.”
In an interview, he publicly expressed his love to the new upcoming technology of AR. The question is whether he only loves the technology or if he also focusses on AR within Apple Inc.

How Augmented Reality will shift the Internet from Screens to Reality

The internet partly became our reality. It does not really matter where you go or where you look: restaurants, cafés, nightclubs, concerts, business meetings, or classrooms. Everywhere you look you will see people with a smartphone in their hand.