Tag: Marketing

Several days ago, I posted my latest blog article “Re-Invent Remote Events” on LinkedIn. The post got around 134 views – not a lot. But then a coincidence happened.

Content Marketing in a Content World We live in a content world. Gary Vaynerchuk is only one internet personality who underlines the importance of content. Whether you want to build your personal brand or push your company’s brand to the next level, content creation is a critical factor to success.

Since day one, Instagram is a popular marketing platform. Even before Facebook officially opened it to advertisers. So, from very early on, the first brands and businesses started to use a “follow-unfollow” strategy. Combined with the continuous liking of random Instagram posts, the spam was perfect. Follow-Unfollow describes the continuous following of random Instagram profiles […]

To win in internet marketing you have to be great at analyzing and selecting your customer segments. You have to create and automize marketing campaigns. Then you need to test and optimize them.

Watch Out for Instagram Story Advertisement Instagram published some astonishing numbers today. 150 Million Instagrammers use the Story feature daily, which is close to the latest number Snapchat has published. But this is not the only thing Instagram announced today. From now on it is running a pilot campaign with selected brands which will advertise […]

What I learned from 7 days of vlogging During the last 7 days, I did not only publish a blog post every day, I also started to upload a short video to YouTube every day. I wanted a small social-media challenge in 2017: Challenge accepted.

Marketing from the 70’s is Dead If you switch on your television, open a traditional newspaper, buy a magazine, go to the cinema, or if you listen to the radio you are still forced to consume the old fashioned advertising from a few decades ago. But let’s be honest. Who is not skipping those ads? […]

Last three weeks I was traveling through France. France is well-known for being a country which is very proud of their own beautiful language “French”. Indeed France even has a quota which regulates that radio stations need to play at least 35% of French music. With having this in your mind you can now imagine […]

The Poké Hype The hype about Pokemon GO in the international press, in social networks, and in the word of mouth is slowly declining. We still see hundreds of Pokémon Go players hanging around in the Central Park in New York and other popular public places all around the world. Who ever thought that this […]